Andy Rubin, known as the “father of Android operating system” which is now a widely mobile OS is all set to make his comeback to the market. He is said to be prepping a new smartphone brand called Essential. The brand aiming at producing smartphones, tablets, accessories and “computer operating software for mobile phones”.
Andy Rubin, a maker of Android OS sold the software to Google back in 2005 when the world had just seen their 1st glimpse of smartphone from Apple. He joined Google post the sale and worked with the company developing the OS till 2013. After stepping down from running the mobile business for Google, he was then given the role in leading Google Robotics division. Rubin ended his affair with Google in 2014 and had not made his presence felt till date.
Rubin ventured into startup incubator called Playground Global, which backs artificial intelligence, robotics, and augmented reality projects. He thought, AI is the future of tech industry and will be able to create new computing platform in 10-12 years.
Essential Smartphone? The name says a lot!
After a little more than 2 years leaving Google, Andy Rubin is all set to make is a comeback to the smartphone industry. Rubin has worked silently behind the scenes with a group of people from Apple and Google to build a company called Essential. He will be leading the company under CEO role.
Essential Products Inc., was registered back in November 2015 with California regulators. In 2016, Rubin went on to register the brand Essential with the U.S. Patent and Trademark Office. As per the document, the company will be producing smartphones, tablets, accessories and “computer operating software for mobile phones” among its goods and services.
What Andy Rubin?! A new Essential OS?
A new “computer OS software for mobile phones”? Does that mean Andy Rubin is developing a new OS like Android which he did back in 2004-2005? And will there be new OS to deal with that will be powered by in all the Essential branded products? There are a lot of unanswered questions with us as of now.
We have already seen the fate of Blackberry OS and Firefox OS which merely gave any competition to Android OS and iOS. So does Windows Phone OS for that matter. Right now the market is led by Android and iOS powered devices. A new entrant will have to face them and get developers to build applications. If this OS will get Android Emulator and that can run Android Apps atop of it like Jolla’s Sailfish OS, still doesn’t make sense. Rather Rubin might choose to go with Android OS itself.
Essential FIH-PM1 Had Made its Entry to Geekbench!
We might already have some of the details of Andy Rubin’s new smartphone. Named Essential FIH-PM1, a smartphone has been found on Geekbench benchmarking portal last month. As per the listing, the device is housing a latest Snapdragon 835 processor, 4GB of RAM, and runs on Android 7.0 Nougat.
Also, as per the sources, the company has developed a prototype with the screen larger than 5.5-inch with an edge-to-edge display. It is also expected to feature a 3D-touch pressure sensitive screen like iPhones. Essential is testing an industrial design with metal edges and a back made of ceramic, which is more difficult to manufacture than typical smartphone materials.
A high-end Modular Smartphone?
What is more surprising is, Andy Rubin is planning to build a modular smartphone which once had made a huge news. Google worked the concept for years and decided to give it a pass last year with disappointment. Can Team Rubin make it happen?
As per the sources, Essential’s engineers are developing a proprietary magnetic connector that serves double duty for charging the battery and expanding the phone’s functionality over time. They are developing an add-on that’ll enable the phone to take 360-degree photographs. But third parties will be able to create add-ons as well. Thus making it look more like a Moto mods for Moto Z series for now.
The Last Bit! When is it happening?
Andy Rubin is said to met with executives from different mobile carriers in CES 2017 to discuss the partnership. This is very crucial as bringing carrier aggregators on board in the initial phase itself will be added advantage over sales. It is also said to partenered with Faxconn for the manufacturing of smartphones.
Essential is not looking at budget offering like OnePlus but is planning to take on iPhones, Pixels, and Samsung Galaxy S series. The device set to go live sometime in the middle of 2017 for a price tag closer to these devices i.e., $600 and above. A high-end modular smartphone for this price is a killer device. Do not forget, it is coming from a “father of Android” who was once made fun of by major companies for tiny little OS!
Hopefully, we won’t have to wait longer to know more details about the device and its launch. Stay tuned for more updates!