After making ripples in China and then India’s smartphone market, the company is aiming to step into the third biggest smartphone market, the United States! Certainly, the company is aiming for BIG and making a BOLD move! Coming this fall, LeEco is going to make a big some big announcements in the U.S.
LeEco, formerly known as LeTv which is referred to as “the Netflix of China“, stepped into consumer electronics and electric automobiles recently. The company is making itself heard loudly by some worthy smartphone launches in China and India and they are not at all in settling mood. Next step, the United States of America!
LeEco in U.S!
According to Todd Witkemper, LeEco Director of PR,
The company plans to bring both phones and a video streaming service to the U.S. The company already offers streaming services with Chinese and Indian content, and phones for the global market. Its U.S. products will be distinct, targeted specifically at U.S. millennials.
That sums up what the company is planning for the U.S. market. The company is currently in talks to acquire the rights to sell video content (both recorded and live) to offer via its streaming service. This is exactly what they did in India and recently it was made available for Indian consumers via LeEco Le 1s Eco launch. Certainly a big service that can not only go against Netflix but also built into their smartphone as an ecosystem.
LeEco already has well over 400 U.S.-based employees and aims to have 1,000 by the end of the year, spread across four west-coast locations. The company has recently acquired Yahoo’s Santa Clara land for $250M. Spread over the 48.6-acre site, where it is approved to build up to 3 million square feet of space — enough for 12,000 workers or more. This is huge and LeEco has some huge plans for the US market!
LeEco recently launched its second-gen smartphones, Le 2 and Le Max 2 in India. Both of them are priced aggressively just like its previous offerings.
There are very few Chinese players on U.S. soil currently. One side Huawei is betting on conquering the market and LeEco is making bold moves to make its mark worth. Can they make the same impact on the U.S. market?