Nokia will return to the mobile phone market! Yes, that’s what the company’s Chief Executive Officer Rajeev Suri reiterated at ongoing Mobile World Congress 2016 in Barcelona, Spain. Once a well known renowned brand that lost their way and sold to Microsoft is gaining the momentum to re-enter the market soon.
The Finnish company had previously announced their presence at MWC 2016. Well, there was no news about what it could be. Surely not about any device showcase, but more or like keeping the crowd abuzz about the future plans of Nokia.
Nokia Returns – Reiterated!
Yes, that’s what Nokia had to say about at MWC 2016. Talking to the crowd about the timeline, the company’s CEO Rajeev Suri said,
There’s no timeline, there’s no rush. It could happen in 2016, it could happen later.
That clearly says Nokia doesn’t want to rush and will wait for a right partner to build their devices. As explained before, the company will not be investing in manufacturing the device themselves like before. But rather they are willing to license the Nokia brand to a manufacturer.
Talking about the same, Suri said,
We want to be in a position to design the devices in question with appropriate control measures in case they don’t meet expectations
That’s more or like having controlling power over the outcome of whatever happens later on. Well, Nokia is a renowned brand and they do believe the same.
The recognition of the brand is still very high in all the major markets. We think it’s a good business model.
Rajeev Suri is not wrong anyways. Nokia is still a brand that resides in everybody’s heart.
Nokia sold its devices business to Microsoft in 2014 for $7.2 billion after losing its ground over Android powered devices. They were not supposed to enter the mobile phone market until the end of 2016 as per the agreement with Mircosoft. Since then we have seen only one Tablet from the company that was powered by the Android OS.
Well, we are in 2016 already and Nokia will reenter the market. Hoping to see more premium devices coming out of the renowned brand. Without any doubt, it will be powered by Android operating system that has little to none competition from anybody else apart from iOS currently.